Classical, Chocolate Sundae
I believe that most of you know that McDonald Malaysia are doing a promotion for the all-time-favourite Sundae. You can order it with the Chocolate toppings or the Strawberry flavour. Now, you can get it with only RM2.00, exclude the 5% tax. So you are going to pay for RM2.10 for a Sundae cup. However, this promotion only valid till 7th of December if I am not mistaken. So hurry up !
Normal Sundae cup price - RM3.00
Most of us will be very happy when they heard that the price is reduced from RM3 to RM2. As you know, MacDonalds rare to make such promotion. You will think that MacDonalds are learning the Chinese business style - 薄利多销, which means you lower down the price so that more people will buy from you. Actually, don't be so sure. I have a different opinion.
You see, those who only plan to buy the Sunade cone, which is around RM1.20, they will spend RM2.10 for the Sundae cup because they think that it is worth and don't want to lose the chance. However, they spend RM0.90 more than their budget. On the other hand, MacDonald gain RM0.90. Some people will be greedy and will order 2 or 3 Sundae as they don't want to miss the chance.
By using such tactics, MacDonald earns more than they expected. You may think they may lost when they dropped the price. No. This is their tactics, to attract more customers to have meals in their shops. Don't think the customers who intend to buy Sundae only bought Sundae. They will bought the side products such as French fries or burgers or drinks.
Now, do you understand how they gain profit ? This is the same way that MacDonald use to gain profit with their unlimited refilling.
-JoE.CoM-
No comments:
Post a Comment